Audi asked us to create a digital campaign to launch the Audi Ultra Program based on their philosophy that we can always be more efficient.

We found that the online world isn’t as efficient as most people might think. It accounts for more than 2% of the total global CO2 emissions, the same amount as Hong Kong, Singapore, Bangladesh, North Korea, The Philippines, Sri Lanka, and Mongolia combined. 

We launched a set of digital tools that allowed people to become more efficient when going online.